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RUST, ROLAND T. []

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Control Number	69993
Library	Central library
Signature	RUS 658.81
Title	Maximaliseren van klantenrelaties : hoe customer equity de ondernemingsstrategie verandert
Main author	Rust, Roland T.
Author(s)	Zeithaml, Valarie A.; Lemon, Katherine N.
Publisher	Alphen aan den Rijn : Samsom, 2001
Description	340 pagina's : illustraties
Series	Samsom management selectie
ISBN	9014074336
Notes	Vert. van: Driving customer equity : how customer lifetime value is reshaping corporate strategy. - Met bijl.. - Met reg.
Subjects (Dut.)	KLANTENDIENST; KLANTGERICHT; KOOPGEDRAG; DIENSTVERLENING; KWALITEITSMANAGEMENT; VERKOOPBEVORDERING; STRATEGIEEN

Available Copies: 2
Accession No.	Library	Type of Material	Shelf Loc	Date Return
200700003992	SRUvSCB	L	RUS658.81
201400003289	SRUvSCB	L	RUS 658.81

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Control Number	64280
Library	Central library
Signature	RUS 658.8
Title	DRIVING customer equity : how customer lifetime value is reshaping corporate strategy
Main author	Rust, Roland T.
Author(s)	Zeithaml, Valarie A.; Lemon, Katherine N.
Publisher	New York [etc.] : The Free Press, 2000
Description	292 pagina's : illustraties
ISBN	0684864665
Notes	Met bijl.. - Met index
Subjects (Dut.)	MARKETING; MARKTAANDEEL; KLANTENBEHOEFTE; VERKOOPORGANISATIE; VERKOOPLEIDING; VERKOOPSTRATEGIE; KLANTENDIENST; KLANTENSERVICE

Available Copies: 2
Accession No.	Library	Type of Material	Shelf Loc	Date Return
2006000001967	SRUvSCB	L	RUS658.8
2006000001875	SRUvSCB	L	RUS658.8

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